My Story:
Now this didn't mean avoiding a personal post all together. Readers want to know their bloggers and not read some cold post that just pitches a product or service. Sure, it might work once or twice for readers who know you, but you won't gain any popularity points, especially when you are trying to attract new readers, and eventually those faithful followers will feel like their just a meal ticket and move on.
The right mix of being yourself and solving a problem will increase your traffic flow. Mine went from 5 views to 345 views! What a difference!
What Your Post Really Needs:
Show the Real and Honest You -
I know this isn't easy, but if we are faking it (people really do this just to get readers to buy their product) you will lose readers, which will result in a loss of income.
Share your story with others. Dig deep. No one wants to hear about your sucky day unless you had car trouble and found a way to fix it. Sharing a post about grieving over the loss of your own parent, and then offering a solution, such as an e-book that you would recommend like "The Loss of a Parent and How to Cope" to a reader who is going through a similar situation provides both a personal touch they can relate to and offers your readers a possible solution for their own grievance.
A Solution to Their Problem -
Again, just like the example I gave above, educate your audience and give them a solution to their problem. If the post doesn't solve anything or offer any real advice, your setting yourself up for a profit loss because chances are your readers won't be interested in reading future posts.
A Useful Title -
Again, there is a need here and that need is to make sure your blog title clearly solves a problem. "The Worst Day of My Life" tells very little and does not give viewers a reason to click on the blog title. "5 steps to a Stress-Free Day" offers a solution to a problem.
The key is to make sure you are solving a problem in both your post and post title. Once you have done that, you increase your chances for profiting from your blog just as I did!
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